Paid advertising costs (traditional and/or digital)Įvery practice is different, with different financial circumstances, different business goals, and a different market to accommodate.ĭepending on the practice’s market, some may find more success in traditional marketing methods, such as mailers, flyers, billboards and dental referrals.Website costs (starting new or ongoing maintenance).How to Determine Your Marketing Budget Breakdownįirst, let’s define a few of the different pieces that make up your marketing and advertising: Small Business Administration recommends spending 7 to 8 percent of your gross revenue on marketing and advertising, which is often the marketing budget percentage we see in practices we partner with.Ī marketing budget allocation of 7/8 percent of your gross revenue is a good rule of thumb, but again, your marketing budget should depend on your market and your priorities. Your marketing budget should be based on your specific goals. Without guidance from an experienced marketing agency, it can be fairly challenging to determine the right marketing budget allocation for your business. As you can imagine, there’s no set number that determines how much your practice should be spending on marketing.
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